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Partner with us
Our experiential marketing programs are unique, measurable, and customized for you. Reach new markets and empower story-worthy moments, online and in the real world. Partner with us.
- 1. Geocaching promotions
- 2. GeoTours: geocaching + travel
- 3. Merchandise partnerships
- 4. Public API program
1. Geocaching promotions
1.1. Trackable and photo contest promotions
2021
Wild Basin Hard Seltzer Get Lost
Texas Instruments Spread Math Love
2020
Rise of the Teenage Mutant Ninja Turtles
2019
Smokey Bear's 75th Birthday
Tallink Silja
2018
Discover the Forest
Treasure X
Disney DuckTales
Halo Top Creamery
2017
ecokeepers
Magic: The Gathering
Welcome H|<3|ME Hanover Loves Me
Caching Walden
Connect With Your Inner Explorer
#MWGeoTrail 2017
Caching With Captain Rodney’s
Geocachers Dream Big
2016-2004
Find Tin Win Gold
Locals Know Geocaching
A Career Without Boundaries
Mountain Warehouse GeoTrail
The Revenant Movie Promotion
Game Changers for Nature
Engineering a Connected World
The Long Haul
Find and Go
Michelin Quest for Adventure
Ultimate Geocache Hunt
Hunt for Gold
Find the Gecko
Discover Hidden Britain
Unite for Diabetes Campaign
Jeep Geocaching Challenge
Wild Basin Hard Seltzer Get Lost
Summer 2021
Market: United States
Partner: Wild Basin Hard Seltzer
Trackables: 1,500
Take the road less traveled with Wild Basin Hard Seltzer. By finding or activating a Wild Basin trackable, you’ve become part of a community that takes chances, seeks adventure at every turn, and wants to “get lost” somewhere wild. For 15 lucky adventurers, finding your wild could mean winning big. Among the caches are 15 special Wild Basin cans, all together worth $15,000.
Share your Wild Basin + Geocaching experience on social! Enter to win a Wild Basin hammock with the hashtags #WildBasinGetLost and #Sweepstakes
Texas Instruments Spread Math Love
Summer 2021
Market: United States
Partner: Texas Instruments
Trackables: 3,000
Texas Instruments (TI) has joined forces with Geocaching HQ to spread math love. The search to find all five math buddy trackables is sure to ignite joy in those who already revel in the beauty of numbers and those discovering math love for the first time. Request a trackable at geocaching.com/TImathlove and share your photos with #SpreadMathLove and #TICacheContest. Earn a special TI Spread Math Love souvenir when you log any of the five math buddy trackables!
Rise of the Teenage Mutant Ninja Turtles
Fall 2019 & Spring 2020
Market: Global
Partner: Viacom Media Company / Nickelodeon
Trackables: 5,000
Nickelodeon celebrated the 35th anniversary of the Teenage Mutant Ninja Turtles, with the release of 4,000 Rise of the Teenage Mutant Ninja Turtles (RTMNT) limited-edition Raph, Leo, Mikey, and Donnie trackables plus an additional 1,000 limited edition Total Turtle Power trackables across the globe. Geocachers entered to receive a trackable at Geocaching.com/TMNT or picked one up at an event in one of 11 different cities across the globe. Geocachers who found an RTMNT trackable were invited to share their photos on social using #TMNTcache and tag @TMNT.
Tallink Silja - Find the Treasure of the East Sea
Spring/Summer 2019
Market: Germany
Partner: Tallink Silja
Trackables: 1,500
Tallink, the leading provider of high-quality mini-cruise and passenger transport services in the northern Baltic Sea region is releasing 1,500 trackables into the game of geocaching. Request a limited-edition Tallink Silja line trackable at geocaching.com/TallinkSilja or attend Project Hamburg - Im Wandel der Zeit (GC77777) and visit the Tallink Silja booth. Share your Tallink Silja photos on social using #Ostseeschatz #Gewinnspiel for a chance to win a Baltic Sea cruise and other fun prizes!
Smokey Bear's 75th Birthday
Spring/Summer 2019
Market: United States
Partner: The Ad Council and The U.S. Forest Service
Trackables: 1,500
Since 1944, Smokey Bear has taught millions of Americans about their role in preventing wildfires. Now, 75 years later, Smokey is celebrating a milestone birthday. Will you and your family join us in honoring Smokey and this timeless message of wildfire prevention? The Ad Council is releasing 1,500 limited-edition Smokey Bear trackables into the game of geocaching. Request a trackable at geocaching.com/SmokeyBear and share your Smokey Bear photos on social using #SmokeyBear75!
Geocachers Love Big
Winter/Spring 2019
Market: United States
Partner: Love Big by Kat Kronenberg
Trackables: 550
Love Big and author Kat Kronenberg are giving away 550 more CATCH-M trackables to geocachers and we want you to be apart of the adventure by sharing your best “Big Smiles” photos with the trackables on Facebook, Instagram, or Twitter using #GeocachersLoveBig #contest. From February to April 2019, three photos with the CATCH-M trackable that best capture “big belly geocaching smiles” will be selected each month to win an autographed 1st Edition of Love Big. Those winners will also be entered to win the Grand Prize Author’s Visit and three additional autographed 1st Editions of Love Big. Kat Kronenberg, the author of Love Big, invites you to join her for book signing and trackable giveaway events in the following cities:
GC81FNH in Lynnwood, WA
GC81J2F in Austin, TX
GC81J2K in Houston, TX
Discover the Forest
Summer/Fall 2018
Market: United States
Partner: The Ad Council and The U.S. Forest Service
Trackables: 1,500
To celebrate the 50th anniversary of the National Trails System Act, Geocaching HQ partnered with the United States Forest Service and the Ad Council’s Discover the Forest campaign to showcase all that America’s trails have to offer. The Ad Council released 1,500 limited-edition Discover the Forest trackable game pieces into the game of geocaching. Geocachers requested one of the limited-edition Discover the Forest trackables on geocaching.com/DiscoverTheForest and shared photos of their adventures with #DiscoverTheForest. Reconnect with nature!
Treasure X
Summer/Fall 2018
Market: United States, Australia, United Kingdom, Canada, Nordic Countries
Partner: Moose Toys
Trackables: 3,000
X marks the spot for a hunt like no other! Treasure X, the multi layered treasure hunting toy with the ultimate surprise reveal, released 3,000 trackables into the game of geocaching. Geocachers and their families in the United States Australia, the UK, Canada, and all Nordic Countries were invited to go search for Treasure X trackables in the hunt for REAL gold dipped treasure.
Geocachers entered to receive a Treasure X hero trackable and shared their experiences on Facebook, Instagram, or Twitter using #TreasureXgeo.
Disney DuckTales
Spring 2018
Market: United States
Partner: Disney Channel
Trackable: 5,000
The kids of DuckTales are back in town and on an adventure of a lifetime. Geocachers helped Huey the “The Explorer”, Dewey the “The Adventurer”, Louie the “The Charmer” and Webby the “The Warrior” discover hidden treasure.
Geocaching teamed up with DuckTales on Disney Channel to release 5,000 Huey, Dewey, Louie, and Webby trackables. Geocachers helped the kids embark on a globe-trotting adventure and treasure hunt by moving them from geocache to geocache. Geocachers entered to receive a trackable and shared their experiences on Facebook, Instagram, and Twitter using #DuckTalesCache.
Halo Top Creamery
Spring/Summer 2018
Market: United States
Partner: Halo Top Creamery
Trackables: 1,500
Halo Top creamery and Geocaching are partnering to give geocachers childlike wonder with the distribution of 1,500 Halo Top trackable robots. Halo Top believes carefree fun is for everyone, even robots. Drop a Halo Top robot trackable in a geocache and watch it travel from geocache to geocache. Enter to win a free Halo Top robot trackable at Geocaching.com/HaloTop and share your photos with #cacheusifyoucan and #sweepstakes for a chance to win delicious and healthy Halo Top Ice Cream.
ecokeepers
2017/2018
Market: United States and Canada
Partner: Nature's Path Foods
Trackables: 1,000
To get kids outside and back into nature, Nature’s Path’s EnviroKidz created ecokeepers. Free to camps, schools and outdoor education programs, ecokeepers provides an exciting, educating, hands-on outdoor explorer activity that harnesses a kid’s natural curiosity and sense of discovery.
It blends geocaching with the traditional explorer guidebook to document notes and pictures. There is even an e-version parents can do at home. To participate, email ecokeepers@envirokidz.com to request a geocaching kit including a EnviroKidz Ladybug trackable.
Ixalan and Rivals of Ixalan
Summer and Fall 2017
Market: Global
Partner: Magic: The Gathering
Trackables: 8,000
To celebrate the release of a new card set, Magic: The Gathering released 8,000 trackables to geocachers and fans all over the world with two separate promotion launches.
In the first launch, Magic fans and geocachers were invited to explore the newest plane of the Magic Multiverse, IXALAN. Geocachers took a Magic: The Gathering, IXALAN Treasure Piece trackable with them from cache to cache to reveal hidden secrets and Magic card previews. Geocachers shared their finds on Facebook, Instagram, and Twitter using the hashtags #MTGGeocachers and #MTGXLN.
The second launch kicked off the excitement of Magic: The Gathering’s release of their new card set, Rivals of Ixalan. Geocachers and Magic fans took a Magic: The Gathering trackable with them from cache to cache to reveal card previews. Trackable mileage played a role in determining the winner of the golden city of Orazca at the end of the Rivals of Ixalan story. Geocachers shared their latest find on Facebook, Instagram, and Twitter using the hashtags #MTGGeocachers and MTGRIX.
Welcome H|<3|ME Hanover Loves Me
Spring 2017
Market: Germany
Partner: City of Hanover
Trackables: 500
The City of Hannover promoted the Hanover Loves Me initiative to geocachers across Germany by producing 500 “Hanover Loves Me” trackables. The trackables were handed out at 23 different geocaching events throughout Germany and surrounding countries. Geocachers worked together to move the game pieces from geocache to geocache and shared their photos to social media with #homegeocaching. The grand prize winner received a 3-day trip for two to Hanover including but not limited to accommodations, a city tour, and a fireworks show. Hanover, Germany is a UNESCO City of Music, a Start-Up City, a Trade Fair Center and of course a popular geocaching city! When you find a H|♥|ME trackable, take a fun photo, log it, and move it along.
Caching Walden
Summer 2017
Partner: WALDEN Magazine
Trackables: 900
WALDEN Magazin and Geheimpunkt sent out 900 WALDEN-deer trackables on an “Adventure at your doorstep” to geocachers across Germany. The trackable game pieces were handed out at 14 different geocaching events in Germany over the course of two weeks along the 1600 kilometer North-South cycling route of Germany’s Multi-Cache, GC3JH5D. Daniel Pflieger of Geheimpunkt cycled the entire route, hosted events along the way, and shared the experience on social media.
All geocachers were invited to join the fun and to share adventurous photos of a WALDEN trackable on Instagram. Geocachers tagged @walden_mag and #cachingwalden for a chance to win some cool gear from Fjällräven, Hanwag and Primus.
Connect With Your Inner Explorer
Summer 2017
Market: United States
Partner: Hurtigruten
Trackables: 3,000
Hurtigruten expedition cruises released 3,000 Hurtigruten polar bear and penguin trackables for an epic adventure to geocachers in the United States. Geocachers showed us what it meant to “Connect with Your Inner Explorer” and one photo contest winner received a 7-day expedition cruise in Norway for two guests. Participants joined the adventure by uploading 1,000 photos with a Hurtigruten trackable using the hashtags #HGInnerExplorer #contest.
#MWGeoTrail 2017
Summer 2017
Market: United Kingdom, Germany, Poland, United States, and Canada
Partner: Mountain Warehouse
Trackables: 3,000
Geocachers in the United Kingdom, Germany, Poland, United States, and Canada joined the adventure by picking up a free Meryl the Sheep, Moose Willis or Jimmy Talon trackable at 250+ participating Mountain Warehouse retail stores. Geocachers uploaded photos with the trackable to social media using the hashtag #MWGeoTrail #Contest to be entered to win flights to anywhere in the world. Children were also included in the contest with the chance to win an exciting family day out for four.
Caching With Captain Rodney’s
Summer 2017
Market: United States
Partner: Caching With Captain Rodney’s
Trackables: 2,000
Captain Rodney’s produced 2,000 “Captain Rodney’s Great American Treasure Hunt” trackables. More than 500 geocachers received a limited edition Captain Rodney’s trackable by attending one of the 48 special Geocaching Events and select Mega Events across the United States happening from May 20th - October 30th 2017. The lucky geocachers who received a trackable shared photos with #CachingWithCaptainRodneys of their adventures on Facebook and Twitter for a chance to win Captain Rodney’s prize packs and more!
Geocachers Dream Big
2017
Market: United States
Partner: Dream Big by Kat Kronenberg
Trackables: 1,400
Illustrated book, Dream Big and author Kat Kronenberg gave away 1,400 CATCH-M trackables to geocachers in the United States. Geocachers moved these CATCH-M trackables from geocache to geocache and spread the Dream Big message, that together we can all be inspired to identify and pursue our dreams, no matter how big or impossible they may seem. Finders shared photos of “Big Smiles” to Facebook, Instagram, or Twitter using #GeocachersDreamBig #contest. The Grand Prize winners received $1,000 cash and three autographed 1st Editions of Dream Big. Each month from February to October 2017, three photos that best captured smiley geocaching adventures were selected to win an autographed 1st Edition of Dream Big.
Find Tin Win Gold
Summer 2016
Market: United States
Partner: Proximo Spirits
Trackables: 1,500
Geocachers hit the trails in search of TINCUP Whiskey trackables all over the U.S. during the summer of 2016. If a geocacher found one, they could share a photo of a TINCUP Whiskey trackable using #MountainWhiskey #Entry on Instagram or Twitter to be entered for a chance to win the ultimate TINCUP rucksack. It got better… If a geocacher found a trackable TINCUP Whiskey cap with the other half of this map inside they could WIN up to $25,000 in gold. There were only 25 caps with the other half of the map out there and those who found them split the pot
Locals Know Geocaching
Fall 2016
Market: United States
Partner: Partner: Intrepid Urban Adventures
Trackables: 1,500
Geocachers know that the best spots aren’t the places you see on every tourist map –– they’re the places that are tucked away, down the back alleys and in the quirky neighborhoods where only locals know to go. That’s why Geocaching and Intrepid Urban Adventures partnered so geocachers could share the best secret spots that only they know about. 1,500 Urban Adventure trackables were distributed across the United States in pursuit of hidden locations that only a geocacher knows about. Plus, there was an opportunity to win a free tour to anywhere in the world by uploading photos to social media using the campaign hashtag #localsknowgeocaching.
A Career Without Boundaries
Spring 2015
Market: United States
Partner: National Council of Examiners for Engineering and Surveying (NCEES)
Trackables: 2,500
Geocachers and Professional Surveyors share a passion for technology and the outdoors. To show geocachers how to turn that passion into a professional surveying career, the National Council of Examiners for Engineering and Surveying (NCEES) launched the NCEES Surveyor Trackable and #PSnoboundaries Geocaching Contest.
Geocachers requestedan NCEES trackable or find one that’s already exploring the great outdoors in geocaches throughout the U.S. Geocachers took a photo of themselves and the trackables at a National Geodetic Survey (NGS) marker and shared them on Facebook or Twitter using the hashtag #PSnoboundaries.
NCEES selected a winner at random from the photo contest and flew them to the 2015 Geocaching Block Party in Seattle!
Mountain Warehouse GeoTrail
Spring 2015
Market: United Kingdom Partner: House PR
Trackables: 1,500
Geocaching and House PR partnered to promote Mountain Warehouse, the British outdoor retailer for hiking, camping, skiing, cycling, running, and fitness, to geocachers across the United Kingdom. The iconic "Meryl the Sheep" trackable debuted at participating stores across the U.K and geocachers could pick one up for free to take with them on geocaching adventures across the countryside.
Bonus: geocachers uploaded photos to social media using the campaign hashtag #MWGeoTrail for a chance to win an all expense paid holiday trip for two to anywhere in the world!
The Revenant Movie Promotion
Summer 2015
Partner: Fox Filmed Entertainment
Trackables: 20
Twenty The Revenant trackable prop packages including artefacts from the movie were hidden for the Geocaching community in select cities across the United States, Mexico, Europe and Australia. Geocachers shared their find by posting a photo using #TheRevenant and following in the footsteps of Hugh Glass, geocachers took them to incredible places.
Game Changers for Nature
Summer 2015
Market: United States Partner: Generation Nature powered by Seaworld Kids
Trackables: 1,500
Generation Nature is a fun online destination for all things nature and kid-related with apps, games, and animated content to promote wildlife and conservation to youth. Geocaching and Generation Nature partnered to create a promotion where families could participate in conversation challenges and upload photos using the Game Changers 4 Nature trackable.
Geocachers moved the trackables all across the U.S using the hashtag #GenNTrackContest to enter into the photo contest for a chance to win 4 tickets to SeaWorld® or Busch Gardens®!
Engineering a Connected World
Summer 2015
Market: Global
Partner: element14
Trackables: 1,500
Element14, the first online community for engineers, helps makers create the extraordinary from the ordinary! The mission of this promotion: virtually connect scientific and engineering landmarks of interest across the globe through geocaching.
The element14 Community of Engineers, Makers, Educators and Inventors joined Geocaching for an adventure to power a virtual circuit of geocaches around the world. Using the element14 Atlas of Scientific Achievements geocachers found a geocache near a landmark to place the trackable in.
The LongHaul
Summer 2014
Market: United States
Partner: Abrams Books
Trackables: 6,000
Geocaching and Abrams Books partnered to promote the children’s novel Diary of a Wimpy Kid: The Long Haul to geocachers across the U.S. What do geocachers and the Hefley’s have in common? Adventure. Greg, Rodrick, Manny, Mom, and Dad hit the road for a family trip, but they’ve lost a few things from their luggage along the way. Geocachers requested a Wimpy Kid trackable to help the Hefley’s lost luggage find its way home! The trackables were in the shape of the lost luggage for this fun promotion: sunscreen, socks, hat, swim shorts, suitcase, and …. Greg Hefley himself.
Find and Go
Summer 2014
Market: United States
Partner: Airstream
Trackables: 2,000
Geocaching teamed up with Airstream for a trackable tag designed for those with a penchant to roam, a heart for exploration and a willingness to Find and Go.
The Airstream Silver Bullet Trackable made its debut at select Geocaching events where the tags were released among geocachers. If a geocacher couldn’t make it to an event they could find an Airstream Silver Bullet Trackable in the wild as they made their way from geocache to geocache and traveled across the U.S.
Photos of the trackable were submitted to the Airstream Facebook Page. Winning photos were selected each month starting in August, for Airstream prizes including a t-shirt, a journal, a flashlight, and more!
Michelin Quest for Adventure
Fall 2014
Market: United States
Partner: Michelin
Trackables: 2,000
Awards: PR Daily's 2015 Digital and Social Media Award
Over one hundred and twenty-five years ago, the Michelin brothers set about to make travel not only easier but also more enjoyable. Whether for business, to win a race or just for the pure joy of exploration – the brothers believed they could give people a safer, better way to travel. The art of discovery, the importance of mobility and the spirit of adventure are alive and well at Michelin. Geocaching partnered with Michelin to celebrate with a 125th anniversary photo contest using the hashtag #MichelinQuest for geocachers to post photos of the custom “Michelin Man” shaped trackables attached to digital tire pressure gauges on social media.
The top 10 photos won a set of MICHELIN® tires and one grand prize winner won an incredible trip for two for an adventure of a lifetime!
Ultimate Geocache Hunt
Fall 2013
Market: United States and Canada
Partner: Minelab
Trackable Geocoins: 3,000
The "World's Best Metal Detection Technologies" known as Minelab, partnered with Geocaching to create the greatest treasure-hunting adventure in 2013. Geocachers could join Minelab’s Ultimate Geocaching Hunt and compete to win prizes by submitting creative photos of the Minelab geocoins across the U.S and Canada. The best part about this promotion, you got to keep the mini collector’s geocoin!
Hunt for the Gold
Fall 2012
Market: United States
Partner: Doubleday Publishing Group
Trackables: 5,000
Awards: Internet Marketing Association IMPACT Awards 2013: Social Media Campaign: Promotional Strategy
Geocaching and Doubleday Publishing Group, the publishing company behind some of the bestselling and prize-winning authors like John Grisham, partnered to promote The Racketeer. Gold ingot Geocoins were released to geocachers who then moved them from geocache to geocache to mirror the book's plot, in which ill-gained gold bars are moved around the United States. Geocachers moved the ingot Geocoins over 17 million miles and showed off their photography skills for a chance to win a real gold ingot!
Find the Gecko
Summer 2011
Market: United States
Partner: GEICO
Trackables: 9,000
Like many geocachers, the GEICO Gecko is ready to get out and soak up some sun while experiencing spectacular places around the world while geocaching. Geocachers could help the Gecko get a little R&R by aiding his travel moving the trackables from cache to cache.
The trackable Geckos were provided by GEICO as part of the "Find the Gecko Sweepstakes." Geocachers could complete the entry form each week for an opportunity to win a Magellan eXplorist GC GPS unit, one of the most popular GPS devices for geocaching! There was one unit given away each week for 20 weeks.
Discover Hidden Britain
Summer 2008
Partner: Garmin
Trackables: 5,000
Free Geocoins were distributed through Blacks and Millets stores in the UK. Each Geocoin showed one of five British landmarks. Participating geocachers could to win a Garmin GPS device or gift cards to Black and Millets stores.
Unite for Diabetes Campaign
Winter 2006
Partner: Unite for Diabetes
Trackables: 20,000
Trackables were distributed to Geocachers worldwide to raise awareness for diabetes. The mission of the Trackables was to travel around collecting geocaching logs and photos along the way.
Jeep Geocaching Challenge
2004-2007
Partner: Jeep
Trackables: Over 24,000
Trackables were attached to Matchbox Jeeps and released in four different color batches: Yellow (2004), white (2005), green (2006), and red (2007). Geocachers submitted photos and essays about the trackables for a chance to win a full size Jeep Liberty.
2. GeoTours: geocaching + travel
2.1. GeoTours video introduction
Learn what a GeoTour can do for your area
Get ready for more visitors!
Find out about all active GeoTours around the world and hear from three GeoTour hosts about the process, customer reactions and their results in this 3-minute video. Click the gear icon to select German, French or English subtitles.
Partner with us: create your own GeoTour.
Check out our travel and tourism page and get in touch with our GeoTour team at Geocaching HQ.
2.2. Starting the GeoTour process
Are you a travel and tourism professional? You’ve come to the right place.
Geocaching is enjoyed by millions of people worldwide. Let’s combine your knowledge of local attractions, historical locations, and businesses with the buzz of geocaching to make a custom GeoTour, bringing visitors and tourism revenue to your area. That’s what these smart destinations are currently doing.
Ready to welcome more travelers and adventurers? Contact us so we can answer your specific questions.
3. Merchandise partnerships
3.1. Become a Geocaching distributor
Shop Geocaching works with several distributors around the world that resell official Shop Geocaching merchandise.
If you're interested in becoming an official Shop Geocaching distributor, please email shop@geocaching.com with the following information:
- Full name
- Email address and telephone number
- Business name
- Business address
- Shipping address
- Billing address
- Website address
-
Brief description of your plan to obtain customer orders in your city, state, or country -
Brief description of your plan to distribute our merchandise
A current list of distribution partners can be found on our international retailers' page.
3.2. Become a vendor of Geocaching-licensed products
To use official Geocaching logos and designs for commercial use, please email your request to shop@geocaching.com with the following information:
4. Public API program
4.1. Public API program
For information regarding the Geocaching API and Authorized Developer Applications, visit this link.
If you are an established brand seeking partnership ideas, please check out our Branded Promotions page. From time to time, we allow select business partners to access the API on an approved basis.